Brand Building Model

  1. Brand Purpose
  2. Brand Positioning
  3. Brand Differentiation
  4. Brand Identity
  5. Brand Trust
  6. Brand Beneficence

We follow world renowned “father of modern marketing,” Phillip Kotler’s model for brand building.

  1. Brand Purpose: Why are you in business in the first place? Having money as your purpose doesn’t work.
  2. Brand Positioning: How do you compare to your competitors? Get the facts right. Ask your customers. Find out who your customers really are. On average 20% of the customers generate 80% turnover!
  3. Brand Differentiation: What makes you special? Find out what the biggest pain is for your customers. Find the best to take care of that. Make sure it is the first thing they see on your website. Make this the center of your social media content. Make your marketing solution-oriented instead of image-oriented.
  4. Brand Identity: Do customers recognize this? Make sure your organization gets this right. This will reflect in the way you deal and communicate with your customers over time.
  5. Brand Trust: What do customers say about you if you asked? Ask your customers and listen to them. Take surveys on social media. Or your competitor.
  6. Brand Beneficience: Would anyone really miss you if you were gone? Hopefully.
OUR METHODS

Strategy without execution is a dream. You need the right conditions to achieve your goals. This is why we use agile project management, incorporate brain health-enhancing habits, organizational strategies, and continually master new skills to achieve execution excellence-ability to overachieve the objectives. To reinforce the cycle of winning, we have mastered the art of adherence used by world-class leaders and organizations to reinforce the cycle of victory. We do this by consistently sharpen Focus, build Competence, and ignite Passion.

OUR PROCESS