"Identity is cause; brand is effect, and the strength of the former influences the strength of the latter." ~ Larry Ackerman
WHAT IS BRAND IDENTITY?
Brand identity is the collection of all elements created to portray the right image to its consumer. It’s what makes you distinguishable amidst competitors. Your target audience will associate your brand identity with your product or service. That identity is what forms the connection between you and your customers, builds customer loyalty, and determines how they will perceive your brand.
Brand identity is the visible elements of a brand, such as a name, typeface, shape, packaging, sounds, smells, style and tone, tagline, color, design, and logo, that identity remains in the mind's eye of the experiencer.
The purpose of the brand identity is consistency. It operates as a guideline for consistent messaging for an optimal customer experience.
Consistency builds trust and as a result, could increase revenue by as much as 33% according to the 2019 State of Brand Consistency report.
CUSTOM VOICEMAIL
This voicemail was created for messageNOW, our former PR brand using its brand voice with a beauty commercial feel: American young adult female, upbeat, elegant, and friendly.
LOGOS
LOGO MOCKUPS
STATIONARY
BUSINESS CARDS
EVENT BADGES
BRAND STYLE GUIDE
BRANDED EMAIL SIGNATURE
Turn up your marketing with email signature marketing. Just by sending an email like you normally would, you can prompt people to donate to your charity, register for an event, take advantage of a flash sale, get people to your landing page, website, or grow your social media pages. You can still maintain a professional image with a branded signature and not come off spammy with a bunch of promo pitches in the body of your email.
